By Freelance Contributor | Strong Female Leaders

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Simply put, a business strategy is a peek into the future. It sets business goals, identifies the key principles and metrics that measure progress, and outlines the steps of how the business will achieve its goals. Some business strategies are complicated, while others are as simple as one sentence that says,"make more money." Regardless of how comprehensive, or not, your strategy is, having one is important because it serves as a guide for your business's day-to-day operations, predicts future trends and opportunities, conveys vision and direction, identifies competitive advantage, and sets you up for success.
If you would like to learn more about how to create a winning business strategy, scroll down and find more resources below.